1/13/2024 0 Comments Parle g biscuit dimensions![]() This prompted the management to rechristen the biscuit and see if it helped it stand out from the crowd.Īnd so in 1982, Parle Gluco was repackaged as Parle G, with the ‘G’ standing for glucose, of course. However, while the new packaging clicked with the biscuit’s target audience - kids and their mothers, it still failed to decisively distinguish Parle Gluco from the horde of “me-too” glucose biscuit brands in the market. The new packaging was a yellowish wax-paper wrapper with a plump little girl imprinted on it (an illustration by Everest Brand Solutions), along with the brand name and company’s red-coloured logo. To battle the flood of knock-offs, the firm decided to create a packaging that would be unique to Parle Gluco while patenting its own packing machinery. Confused by similar brand names, most people would just ask shopkeepers for glucose biscuits. For instance, Britannia launched its first glucose biscuit brand, Glucose D, and had it endorsed by Gabbar Singh (Amjad Khan’s avatar in Sholay). ![]() In 1960, Parle Products started feeling the pinch when other players in the market began launching their own glucose biscuits. In an ad saluting Indians who had sacrificed their lives for the freedom of their motherland, Parle urged its consumers to make do with barley biscuits till wheat supplies were restored to normal. However, in 1947, a severe shortage of wheat (India was left with only 63% of its wheat cultivation area after Partition) immediately after Independence meant that the production of Parle Gluco biscuits had to stop for a while. It was also much-in-demand by the British-Indian army during World War II. Made in India, meant for Indian palates and accessible to every Indian, the humble biscuit quickly became popular with the public. It was to counter this trend that Parle Products launched Parle Gluco as an affordable source of nourishment for the common masses. United Biscuits, Huntly & Palmers, Britannia and Glaxo were the prominent British brands that ruled the market. Even as the bugle for World War II was sounded in 1939, the company baked its first biscuit.īack then, biscuits were mostly imported, expensive and meant for consumption by the elite classes. However, it was only 10 years later that it began its biscuit making operations. Parle’s first product was an orange candy that was soon followed by other confectioneries and toffees. Located between the sleepy villages of Irla and Parla, the small factory set up by the Chauhans employed just 12 men with the family members themselves serving in multiple capacities - as engineers, managers, and confectionery makers.Īfter Suffering Losses, Couple Rebuild Life By Serving 'Asli' Hyderabadi Biryani to Bengaluruīringing the authentic taste of Hyderabadi biryani to Bengaluru, the couple behind Noon's Biryani built the business from the kitchen of their own home. He returned in 1929, armed with the required skills as well as the required machinery (imported from Germany for Rs 60,000). Mohanlal Dayal of the Chauhans, a Mumbai-based family of silk traders, had just bought and refurbished a decrepit, old factory to manufacture confectionery (such as boiled sweets).ĭeeply influenced by the Swadeshi movement (that promoted the production and use of Indian goods), Chauhan had sailed to Germany a few years ago to learn the art of confectionery-making. ![]() So if you are one of Parle-G’s die-hard fans, here’s a tale to tease your taste buds – the story of Parle, India’s largest biscuit maker, and its signature product. ![]() Little wonder that for millions of Indians, it isn’t just any other biscuit: it’s comfort food! Read more >Įven today, many people across the country wake up to a cup of tea and Parle-G every morning. Today, she has served over 20,000 orders and earns Rs 1 Lakh per month. Hyderabad-resident Naaz Anjum started a cloud kitchen from her home with just Rs 80 and a love for Biryani. Started With Rs 80, Engineer's Homemade Biryani Business Earns Her Rs 1 Lakh/Month
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