1/15/2024 0 Comments Twitter spiral sawThe comedian told Mr Musk at the time, "You weren't expecting this, were ya?" before joking, "It sounds like some of them people you fired are in the audience". According to PageSix, the billionaire was booed at Mr Chappelle's show last year. "I think he truly cares about his reputation, and he was shocked," he added.įurther, Mr Mezrich cited several incidents that led to a "spiral" for Mr Musk, including getting booed at a Dave Chappelle comedy show and his son's car being attacked. "He got to a point where he locked himself in his office, was so upset that the Twitter employees were considering calling in a wellness check by the San Francisco police because they thought he was going to self-harm," Mr Mezrich told the outlet. "Twitter broke Elon Musk," the writer claimed. One bright spot for Twitter/X: The companys CPM rates. Speaking on CNBC's Squawk Box, Mr Mezrich claimed that the billionaire is a much different person that who he was prior to purchasing the impactful social media platform in 2022. Twitter/X saw, by far, the largest year-over-year decrease in CPM rates of any platform we measured. Elon Musk's chaotic Twitter acquisition had a serious impact on his mental health as he once locked himself in his office amid growing concerns that his reputation was becoming tarnished while running the micro-blogging site, the 'Breaking Twitter' author Ban Mezrich said.
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